Samantha Yanks Joins Elliman as Chief Marketing Officer
When longtime editor-in-chief of Modern Luxury’s Gotham and Hamptons magazines, Samantha Yanks, left those positions in February, she announced that she was planning on launching her own branding agency. In fact, her LinkedIn profile states that her agency, Samantha Yanks Creative, focuses on “curated editorial, branding, and live activations.” However, it seems that Douglas Elliman has snapped her up.
According to a release, the company states that Yanks has been named Chief Marketing Officer, a post in which she will spearhead “national and regional brand management, marketing campaigns, digital initiatives and branded events and activations.”
But that’s not all. Page Six stated that “her role involves overseeing agent and property marketing, the firm’s magazine, their blog and sponsorships such as Art Basel Miami.”
“She is a powerful marketer and branding expert, and we are thrilled to welcome her to the team,” Elliman chair Howard Lorber told the Post.
East Hampton’s Anetta Nowosielska, who was editor of Styled Magazine, has taken the helm as editor at Hamptons.