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Corcoran to Go Global

By HRES Staff Writer - October 25, 2018

Realogy Holdings Corp., the largest full-service residential real estate services company in the United States, today announced plans to franchise Corcoran® and Climb Real Estate® for the first time, expanding its portfolio of brand offerings for brokers, agents, and consumers. Both Corcoran and Climb plan to begin selling franchise agreements in early 2019.

Born in New York City, the epicenter of global real estate, Corcoran will leverage its strong brand reputation for highly personalized service and groundbreaking marketing to expand beyond its current East Coast owned offices as it targets franchise opportunities in global megacities and sought-after leisure markets both within the United States and internationally. Climb – born in San Francisco and raised in Silicon Valley – will bring to U.S. urban markets a mobile-first model, appealing to a new generation of brokers, agents, and consumers seeking a more flexible real estate experience.

“Realogy serves more aspects of the real estate transaction than any other entity with an incredible legacy of shepherding and growing some of the most well-known and respected brands in the industry,” said Ryan Schneider, Realogy CEO and president. “The decision to add two new franchise options to our portfolio is critical to Realogy’s long-term organic growth strategy, and we believe demand for Corcoran and Climb will help us unlock additional franchisee opportunities, drive productive agent recruitment, and, ultimately, capture more share of the market.”

Beyond launching these two new franchise brands as part of the company’s growth strategy, Realogy is also focused on company-wide initiatives that include enhancing the agent and consumer experience across all brands through technology and data, expanding national business partnerships to better leverage its industry-leading scale, and innovating with new products, services, and marketing.

“We believe in the power of our brands, and from extraordinary estates to starter homes, each brand offers a distinct personality, history, and expertise, all fueled by Realogy’s leading technology, data, and partnerships,” said John Peyton, president and CEO, Realogy Franchise Group. “With the addition of Corcoran and Climb, we have identified two areas within our existing franchise portfolio where we can address unmet demand from brokers, agents, and consumers in two very different and compelling ways.”

“At Corcoran, clients have the advantage of being at the center of every transaction. We work closely with clients to find them the home and community where they can truly live who they are,” said Pamela Liebman, President and CEO, The Corcoran Group. “Corcoran’s personal approach, unmatched experience, and success in marketing and selling every type of residential property and new development project has created demand for us to move into new markets, near and far. With the power of the Corcoran brand, combined with the resources and support of Realogy, the time to expand Corcoran’s presence on a global level is now.”

 

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