Viva Magenta 18-1750 is the color of the year for 2023. “It’s both powerful and empowering,” says Lee Eiseman, executive director of the Pantone Color Institute which has selected a color of the year for the past two decades. According to examples provided by the company during the virtual press preview, the color is crimson red, hot pink, fuchsia, raspberry, and maroon, all at once.
“There are so many ways to decorate using Viva Magenta!” says Tara Donovan, Style Director at Wayfair. “If you are a minimalist or have a mostly neutral palette in your home, adding one unit such as a large vase or set of dining chairs can make an artistic statement. For color enthusiasts, Viva Magenta pairs beautifully with shades of mint and hunter. And for all those monochrome fans out there, a whole room in Viva Magenta can be both bold and stunning. Just be sure to incorporate a mixture of tones and textures to add dimension to the space.”