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Gwyneth Paltrow Debuts The New Goop Villa At The Colony Hotel

The Colony Hotel and Goop recently debuted the gorgeous new “goop Villa”, the newest design collaboration from the historic Palm Beach property curated with Academy Award winner and goop CEO and founder, Gwyneth Paltrow. The Hollywood superstar has become an iconic tastemaker in the home design space. From the goop stores in Brentwood and Sag Harbor, to Paltrow’s Montecito home, goop’s design curation is a coveted tenet of the brand. For its 15th anniversary, goop chose to showcase its coveted taste in a first-of-its-kind experiential moment: a bookable villa at The Colony Hotel where guests can touch and feel the brand. 

Gwyneth Paltrow Photo: Joe Schildhorn, BFA

Reimagined by goop and designed by Ronen Lev, the 2,524-square-foot villa mirrors the modern, feminine Parisian aesthetic that goop is renowned for, blended with the vibrant spirit of Palm Beach. The result is a stunning, collected mix of old world and new; an elegant, feminine sanctuary with a direct private entrance, two bedrooms, two and a half baths, plus an open living and dining room with adjacent kitchen, charming outdoor space and access to a private pool. 

Materiality is a glamorous thread in the villa design, incorporating rattan, marble, antiqued mirror, and mohair, while tones of blush, gray, sea foam and green nod to goop and The Colony Hotel’s signature hues. The design pays homage to the villa’s dual influences seamlessly weaving together woven textures and floral motifs: a heartfelt tribute to the elegance and romance of Paris and the natural beauty of Palm Beach. 

“We’ve always dreamed of a goop residence, a place where people could immerse themselves into our world of gorgeous, meditative interiors, with luxurious clean beauty in the bathrooms and elegant, timeless fashion in the closet. For our 15th anniversary, we chose the historic Colony Hotel to create an experience that we hope delights our community and brings new people into our expansive goop universe.” 

– Gwyneth Paltrow

As you enter the villa, Ronen Lev’s thoughtful interior renovation becomes evident through the interplay of arched elements and organic forms creating a visual narrative that celebrates fluidity and grace, and spotlights the goop x Fromental botanical wallpaper. The villa is filled with a curated selection of collectible design from online gallery Invisible Collection and their masterful artisans, Atelier Vime, Pierre Augustin Rose and Sandra Benhamou, along with select furniture and fixtures from design collaborator CB2 and Furniture Marolles. 

Accents abound from heritage Palm Beach brands, like a hand-painted palm motif mural in the powder room by Lilly Pulitzer studio artists, and coffee table accessories from Cartier. Art throughout is curated by Tappan Collective, including original works from Ryan Snow and Marleigh Culver. 

Guests will discover indulgent treats in the goop Villa: Bathrooms are stocked with goop skincare and body products, and fashion lovers have access to a special goop concierge to order clothing from G. Label by goop to have in their closet upon arrival. In addition, guests at The Colony Hotel will be able to experience goop through curated menu additions in Swifty’s and Pink Paradise Cafe. 

The goop Villa is one of seven individually decorated villa apartments created from the historic Mediterranean-style Casa Manana, the original home of The Colony Hotel’s founders. Guests of The Villa Collection enjoy full hotel amenities plus ultra-personalized services including butler service, beach buggy program, around-town transportation, and access to the exclusive villa pool. 

As guardians of a treasured icon, The Colony Palm Beach faithfully preserves its legacy of gracious hospitality while ensuring continued relevance to a new generation of modern, well-traveled and discerning guests. The 93-room property is much more than a hotel, The Colony is a state of mind – a place to connect authentically with one of the world’s most storied destinations, steps from both Worth Avenue and the Atlantic Ocean. For more information and to book please visit